Mission Statement

"The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed." Anita Roddick.




MISSION STATEMENT:

GAIA is an independent ethical multi-media, arts and ecological educational organization (for productions, presentations, publications, performances, design, marketing and advertising) working in film, stage, promotional, publishing, lectures, installations and education.

Its independent status is founded on ethical and ecological ideals. A determined role model for companies. individuals and N.G.O's to follow, GAIA's social, business and ethical conduct has gained the respect of larger companies and organizations of similar ethical ideals. Leading the way in developing sustainable green commerce, GAIA has implemented and practices ground-breaking methods of business management and social accountability. Keeping a balance between employing radical alternative methods of commerce, communications, financing and employment; challenging modern corporate commerce; with supporting and nurturing individuals' hidden or suppressed creative or ecological vocational development.

A role model:

GAIA's unorthodox methods have lead us to establish, pioneer, adopt and successfully practice the "Zero Balance Sheet", "Open Book Management", "Philanthropic Business Acumen" and many other unconventional and yet healthy business/management practices.

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"We learn to think about everything. Then, we train our eyes to look as we think about the things we look at. We look at ourselves already thinking that we are important. Therefore, we've got to feel important! But, when a man learns to see, he realises that he can no longer think about the things he looks at, and if he can not think about what he looks at everything becomes unimportant." Don Juan talking to Carlos Castaneda from "A Separate Reality".

Data Protection: We do not collect or store any personal information from e-mails, telephone conversations or websites (unless we have your consent to retain your e-mail or postal address for further correspondence). Nor do we pass-on any personal information to any third party.