"Any attempt to separate design, to make it a thing-by-itself, works counter to the fact that design is the primary underlying matrix of life. Design is composing an epic poem, executing a mural, painting a masterpiece, writing a concerto. But design is also cleaning and re-organising a desk drawer, pulling an impacted tooth, baking an apple pie, choosing sides for a backlot baseball game, and educating a child." Victor Papanek "Design For The Real World" 1985.

In the tradition of William Morris, Laura Ashley et al GAIA's House Design is influenced by our ethical ideologies: Simple, sharp, to the point and highly aesthetic.