GAIA's design and advertising department, in line with GAIA's policies, strive to adhere to low environmental impact. From the initial working process, to the actual design, on to the implementation and on-going concerns of the design.

GAIA believes, that, aesthetics are a fundamental attribute to natural life, where there is no necessity to divide beauty from functionality. In nature, practicality, good easy usage and functionality are at one with aesthetics, beauty and comfort. Indeed, the beauty enhances the functionality, by appealing to the eye better and consequently making usage easier.

Minimalizing waste and inefficiency are paramount to GAIA's design and advertising work. This applies to the creative process, the needs of the customer and to the eventual manner in which the design is used by the customer.

"Don't sit back and wallow in memories - Make new memories." GAIA.